✉️ meg@humanecanada.ca
Meg Krueger is a collaborative and values-driven leader who believes that strong organizations are built through clear purpose, thoughtful planning and bringing people together around shared goals. Her career spans national federation leadership, business development and sales, operations, strategic planning and organizational development, with a consistent focus on effective teams, meaningful relationships and sustainable growth.
Most recently, Meg served as Chief Executive Officer of Equestrian Canada, where she led the national federation through a period of change and modernization. Her leadership focused on strategic planning and execution, strengthening governance, accountability and organizational effectiveness; advancing sport, competition and professional development systems; fostering collaboration across provincial and sector partners; and expanding capacity for sponsorship, partnerships and philanthropy. During her tenure, EC also advanced the professionalization of equestrian coaching, expanded championship pathways and launched a major initiative to modernize Canada’s competition system.
Animal welfare has been an important focus throughout Meg’s career. At Equestrian Canada, she championed the advancement of equine health and welfare through the evolution of policy and standards, education and evidence-based initiatives, including the recognition of horses as sentient beings. Equestrian Canada also developed and launched the Canadian Horse Identification Program (CHIP), addressing a longstanding need for national equine identification and traceability by drawing on established practices and lessons from other livestock sectors. Her broader sector involvement has included serving on the Board of the National Farm Animal Care Council, as well as contributing to agricultural organizations at both the local and national levels.
Earlier in her career, Meg held senior leadership roles in Canada and the United States focused on organizational growth and business performance. She oversaw complex operations and large-scale events, built high-performing teams, and developed significant national and international commercial partnerships, helping organizations achieve substantial growth while improving efficiency and performance.
A lifelong animal advocate, Meg brings to Humane Canada a deep personal commitment to animal welfare, a belief in transparent and inclusive leadership, and a passion for turning ideas into action. She looks forward to working alongside Humane Canada’s team, members and partners to build on the organization’s impact and help shape its next chapter.