Humane Canada, Toronto Humane Society&Creative agencySid Lee teamed up to launch the Man’s True Best Friend Campaign to encourage pet adoption across the country.
Nationwide, shelters are full of animals who have waited weeks, months, and sometimes years for someone to open their heart and home. Each passing day in a shelter means more time spent waiting for the moment when their lives will change. When love walks in, along with the family they so deserve.
Inspired by Sabrina Carpenter's album release on August 29th & a moment in pop culture history, this campaign reminded us of the true meaning of "Man’s best friend."
We're proud to share that every dog featured in the campaign found a loving home; however, countless other dogs across Canada are still waiting for their loving families.
Search our members below to find your local shelter and change an animal's life, Fur'ever!
Thanks to donors like you, we are shining a spotlight on pet adoption and kindness, helping member shelters find loving homes for their adoptable animals. Your support not only saves lives, it makes every happy ending possible.
Let’s make finding a furry best friend Canada’s favourite feel-good story!
Our generous partner Petsecure is MATCHING all new monthly donations until the end of 2026! Any amount will create meaningful change for animal welfare, each and every month of the year.
