Humane Canada x madkind Balm Buddies Giveaway
NO PURCHASE NECESSARY. OPEN TO ELIGIBLE CANADIAN RESIDENTS ONLY.
1. Giveaway Period
The Humane Canada x Madkind Balm Buddies Giveaway (the “Giveaway”) begins on October 13, 2026 at 4:00pm Eastern Time (“ET”) and ends on November 16, 2026 at 11:59 p.m. ET (the “Giveaway Period”).
The Giveaway will include five (5) weekly random draws. Eligible entries that are not selected will remain eligible for each subsequent draw occurring after the entry is received.
2. Eligibility
The Giveaway is open to legal residents of Canada who have reached the age of majority in their province or territory of residence at the time of entry.
The person nominated by an entrant must also be a legal resident of Canada who has reached the age of majority in their province or territory of residence to be eligible to receive a prize.
Employees and representatives of Humane Canada and Madkind who are directly involved in the administration of the Giveaway are not eligible to enter or be nominated.
3. How to Enter
During the Giveaway Period:
On @humanecanada's Giveaway Instagram post
In the comments, tag one (1) person whose kindness deserves to be recognized.
In the same comment, tell us about their act of kindness.
Completing these requirements constitutes one (1) entry.
Limit of one (1) entry per person for the entire Giveaway Period. Duplicate entries will be disqualified. No purchase is necessary to enter.
Entries must comply with these Official Rules. Humane Canada reserves the right to disqualify entries containing content that is inappropriate, offensive, discriminatory, defamatory, unlawful or otherwise inconsistent with the spirit of the Giveaway.
4. Weekly Draws
One (1) eligible nomination will be selected at random each week for five (5) weeks.
The anticipated weekly draw dates are:
Draw 1: October 19, 2026
Draw 2: October 26, 2026
Draw 3: November 2, 2026
Draw 4: November 9, 2026
Draw 5: November 17, 2026
To be eligible for a weekly draw, an entry must be received by 11:59 p.m. ET on the day before the applicable draw date. Entries received after a weekly deadline will be included in the next available draw.
Eligible nominations that are not selected will automatically remain in the running for each remaining weekly draw. Entrants do not need to enter again.
Once a nomination is selected and the entrant and nominee are confirmed as winners, that entry will be removed from all subsequent draws.
Each person may receive a maximum of one (1) prize during the Giveaway Period, whether as an entrant or as a nominee. If a selected nomination includes a person who has already received a prize during the Giveaway Period, that nomination will be ineligible and another eligible nomination will be selected at random.
5. Prizes
A total of ten (10) complete Madkind Balm Buddies collections are available to be won.
For each of the five (5) weekly draws:
The person who submitted the selected nomination will receive one (1) complete Madkind Balm Buddies collection; and
The person they nominated will receive one (1) complete Madkind Balm Buddies collection.
A total of two (2) Balm Buddies collections will therefore be awarded in connection with each weekly draw.
Prizes cannot be exchanged for cash. If a prize becomes unavailable, the Giveaway organizers reserve the right, subject to applicable law, to substitute a prize of equal or greater value.
6. Selection and Confirmation of Winners
For each weekly draw, one (1) entry will be randomly selected from all eligible entries received by the applicable weekly deadline.
The selected entrant will be contacted by direct message from @humanecanada.
Before being confirmed as a winner, the selected entrant must:
Meet all eligibility requirements;
Respond within 72 hours of being contacted;
Correctly answer, without assistance, a mathematical skill-testing question; and
Provide any information reasonably required to verify eligibility and arrange delivery of the prizes to a Canadian mailing address.
The nominated person must also meet the eligibility requirements before receiving their prize.
If a selected entrant cannot be contacted, does not respond within the required period, does not meet the eligibility requirements, incorrectly answers the skill-testing question or is otherwise disqualified under these Official Rules, another eligible entry may be randomly selected.
7. Nominations and Content
By submitting an entry, entrants confirm that the information included in their nomination is truthful to the best of their knowledge and that their submission does not contain unlawful, defamatory, discriminatory, offensive or otherwise inappropriate content.
Humane Canada and Madkind may contact entrants to request permission to share nominations and their stories through social media, websites, newsletters or other communications.
Submitting an entry does not automatically grant Humane Canada or Madkind permission to publicly reuse a nomination or identify the entrant or nominee outside the administration of the Giveaway. Any additional permission required to feature a story will be requested separately.
8. Privacy
Personal information collected in connection with the Giveaway will be used to administer the Giveaway, verify eligibility, contact selected entrants and coordinate prize fulfilment in accordance with applicable Canadian privacy laws and the respective privacy policies of Humane Canada and Madkind.
Personal information collected for the Giveaway will not be used for unrelated marketing purposes without consent.
9. General Conditions
Humane Canada reserves the right, subject to applicable law, to cancel, suspend, modify or terminate the Giveaway if circumstances beyond its reasonable control affect its proper administration, security, fairness or integrity.
Humane Canada reserves the right to disqualify any entry that does not comply with these Official Rules, including duplicate entries, fraudulent entries, automated entries or entries containing inappropriate content.
By participating in the Giveaway, entrants agree to comply with these Official Rules and decisions made in accordance with them.
10. Instagram Disclaimer
This Giveaway is in no way sponsored, endorsed, administered by or associated with Instagram or Meta. By entering, participants release Instagram and Meta from responsibility associated with the administration of the Giveaway.
Participants understand that they are providing their information to Humane Canada and Madkind, not to Instagram or Meta.
11. Giveaway Organizer and Prize Provider
The Giveaway is administered by:
Humane Canada
Prizes are provided by:
madkind
Questions regarding the Giveaway can be directed to camille@humanecanada.ca.
